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PRADCO Outdoor Brands Wins Major Award
Pradco Named “ Wal-Mart Supplier of the Year” (L-R) Bruce Stanton – Vice President and General Manager of PRADCO-Fishing, Don Wilson – Pradco National Account Manager and Ron Ten Berge – CEO of Pradco Outdoor Brands

PRADCO Outdoor Brands Wins Major Award

PRADCO Outdoor Brands was named Walmart’s Supplier of the Year for Hardlines in the Promotion Category on Friday, March 14, 2014.

POB’s Fishing Division worked with Walmart buyers to implement a fishing lure promotion in more than 4,000 stores in 2013. Lures from fishing brands including Rebel were made available in canoes, boats, coolers and other merchandising units at a tremendous value to drive unit sales last April and May.

POB was also nominated for overall Walmart Supplier of the Year in the Promotion Category against companies and brands such as Kraft, Keurig, Essilor and Procter & Gamble (winner of the award).

“Don Wilson, a long-time employee with many years of experience selling Walmart, brought this opportunity to us,” said Bruce Stanton, Vice President and General Manager of PRADCO-Fishing. “Then key members of our supply chain team worked with our product development team to bring this program to life. We know we reached hundreds of thousands of anglers across the U.S. with this promotion. It really made a lot of consumers happy.”

Greenwood’s Wilson said of the honor, “The star of the program is our brands. We bundled the best shapes, models, colors combined with Wal-Mart’s size and scale to provide customers with unbelievable value and savings.”

POB is a division of EBSCO Industries, Inc., a Fortune 200 privately-held company headquartered in Birmingham, Alabama has a facility in Fort Smith with strong ties to the Greenwood area.

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