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Editorial–Seventh Anniversary Issue

Editorial

Seventh Anniversary Issue

This is our “Seventh Anniversary Issue” and we welcome some new advertisers and thank those who have been with us for years. They continue to advertise with us for a reason. We hope you will consider it too. It’s the advertisers who make it possible for The Greenwood Tradition to be delivered to you free of charge for seven years now. Some of the advertisers in this issue have been with us since the very  first issue and still believe there’s a place in this small town for a newspaper committed to the good news about life in Greenwood and the River Valley. Do readers and advertisers agree?

AN AFFIRMATION

Let me include an affirmation from this week. A new advertiser had the last issue of The Greenwood Tradition fully opened across his desk and said as I entered his office, “Do you know why I want to advertise in your paper?” I guessed fair ad prices and that The Greenwood Tradition goes to more addresses in Greenwood than all other newspapers combined. He said, “No. It’s because there is no bad news, tragedy or attacks in it. It’s all good news and you feel good reading it.”  I assured him that this would always be a publication that he could read to his grandmother or to his grandchildren…in the news or the ads. And we still can’t bring ourselves to charge a grieving family for an obituary. A death in this area is news to our readers and we print the news for free. We make the same promise to you as we say, “Thank you again for seven years of support in this effort where the news is yours, the pleasure is ours and the mistakes are all mine.”

WHAT’S IN ALL THOSE BIG STYLE NEWSY NEWSPAPERS?

It’s true that some big newspapers are obsessed with crimes against the person, the child pornographers and the killings. I know that stuff goes on. Heck, I know it goes on in Greenwood. But gentle, small town folk don’t want that stuff on their coffee tables, breakfast tables or office desks. You don’t have to be worried about that here in the news NOR IN THE ADS! The only off-color thing we ever printed was when I accidently left the “r” out of the word “T-Shirt Shop” right on the front page! And if you think people don’t read this publication, you should have heard the phones sounding off that day. No one noticed one year when we misspelled “Decemember” on 16 pages in two issues!

Here’s what big style newspapers had better be worried about. Soon, legal notices, ordinances, bid lettings, estate notices, foreclosures and warning orders will all be published online for free. On that day, half the newspapers in Arkansas will go out of business. They rely too heavily upon publishing legal notices and rely too financially upon lawyers, courthouses and city halls. Those notices SHOULD be published in newspapers. But it’s too expensive and sooner or later, the legislature will cave to pressure, no longer afraid of what’s printed about them in newspapers. They’ll pass laws allowing for online publishing. Times always change.

CHANGING TIMES, INTERSTING TIMES

Businesses come and go. Restaurants especially in Greenwood. What they want to serve comes and goes. Things are elastic, not static. Not just car styles and hemlines, communities’ needs change too.

The Chinese have an ancient expression: “May you live in interesting times.” We do and always will. Seven years ago, reading this today was a longshot at best. Times change and newspapers dealing with harsh issues, divisive issues and upsetting things on our horizon need not be scandalous, offensive nor in poor taste. We did not get into this business to hurt anyone. There have been things we simply did not print. May have been news and, oh believe me it was tempting, but we made a commitment to good news. That other stuff goes in other newspapers and into the book I writing!

GOOD NEWS AS CONSTRUCTIVE CRITICISM

Sometimes the good news also carries with it some “constructive criticism” offered to make things better. It’s sometimes rough to the skin, but that says more about ones skin than it does about the advice. I’m going to call this stuff, “What’s Needed in Greenwood” or something catchy like that and it’s not an attack on anyone and you can bet, it will be copied like everything else we print. That’s OK. Imitation is the highest form of flattery.

Community leaders have to listen to the community voice and modify the “plan” accordingly and don’t get miffed when someone has a better idea.

There’s a passage of scripture in Jeremiah that I have used before: “If thou canst run with the footmen without wearying in the land where thou dwellest secure, how willst thou run with the horsemen in the swellings of the Jordon?”

These interesting times those Chinese wished upon us can be harsh at times. I’ve learned that one the hard way. Here’s what I else I learned that I would recommend community/city/county leaders learn by self-examination:

  1. This is most certainly where we dwellest secure. 2. I am not from a line of footmen. 3. The Jordon doesn’t swell all that often. (Figuratively. Yes, there are lots of trying times, but rarely do they compare with a flooded river…biblical or otherwise.) 4. With the changing times come changes in the needs of Greenwood. Someone needs to address just what’s wrong here. In this eighth year that starts with the next issue, we’re going to address (good naturedly) “What’s Needed” in Greenwood, Arkansas, where I remain,

Yours for a kinder tomorrow,

Kenneth Lawton Edwards, Editor

PSG Pharmacy
PSG Pharmacy