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Editorial 3/29/17

Editorial for March 29, 2017

Thank you for the kind remarks and greetings we have received on the last two issues. The Anniversary milestone is more a tribute to the community than to our stick-to-it-ness, we appreciate the local support and the kind remarks. It’s really a blessing to be able to make a living doing something we enjoy and being a part of the community as well.

Kelly Hendrix and I were laughing just a few days ago about what a town-full of characters Greenwood has always been and that gave me an idea that will come to fruition in the next issue with the help of some others. Kelly is recovering nicely and thanks everyone for the cards, calls and visits. (You’re probably laughing at the idea of Kelly and I calling others “Characters”, but, the fact is that this is all going to make a great book some day.) The point is that newspapers, like the towns they serve, have to evolve. This one certainly has and we’ve enjoyed the process.

Now The Greenwood Tradition is delivered to lots of readers in Hackett, Midland and Bonanza as well as Jenny Lind, Rye Hill and Greenwood and those folks seem to enjoy being a part of the tradition and so do the advertisers.

That brings me to another matter…the commercial side of this business. This is all made possible by the advertisers. This works because of all the people who get this newspaper and that’s why advertisers like to put forth the money to have their businesses on these pages. When you consider newspaper advertising, ask the only important question, “What are the circulation numbers?” Know how many copies of each newspaper are printed, mailed, hand delivered and sold. Then make an informed decision about where to spend your hard-earned dollars for ads.

Seasons change

This year, winter lasted for two whole weeks. Not even consecutive weeks at that. I enjoy a real winter with lots of snow so that my yard looks as good as everyone else’s. Now the pressure is on to make things sprout and bloom and grow. I am in the local CO-OP every few days and it’s full of fertilizers and sprays and nutrients and tools and all for the seasonal change.

If you want to see something incredible, walk in Sharum’s Garden Center. I mention both on the front page, but, you really ought to treat yourself to the spectacle of color. Last year one day about this time, there was a tour bus stopped there of folks traveling from NW Arkansas to the races in Hot Springs. They say they stop nearly every year. There’s a reason for that.

Spring reminder

On the front page and in ads inside, there are reminders of special church services for the upcoming Easter Sunday. Him who is risen brought good will into the hearts of man and salvation thereafter. The lessons there are not lost on Greenwood. It bears mention that the Spring storm season is not the only tumultuous event in our history. The local church congregations are busily preparing for the day and The Day. Support them. They support you.

More Good news

River Valley advertisers from Sallisaw to Crawford county report that business is good this year. In our hometown, business people report the same. We appreciate your support of those local businesses and we appreciate them allowing us to be a part of the business community in Greenwood, Arkansas, where I remain,

Yours for a kinder tomorrow,

Kenneth Lawton Edwards, Editor




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